Hiring professional product photography services can be an intimidating prospect. There are dozens of professional photographers in any given town or city but do they offer good quality services? Professional photography can be expensive, especially if you need to take pictures of a wide range of products. Here’s a look at some questions you can ask to determine whether a studio is the right choice:
Where are you located?
The location of a professional photography studio is an important factor to consider. You need to ship products directly to the studio, which can cost a lot of money if the establishment is far away. Look for a photographer that can travel to your location or has a studio close to your business. That will help cut down the transportation costs significantly, which is necessary if you have a tight budget and want to make the most out of the product photography services.
Do you have a portfolio?
How do you know whether a photographer can provide high-quality product images? You look at their portfolio and consider the images on it carefully. Most professional photography studios have a website with a dedicated portfolio page. You can also find social media profiles on platforms like Instagram, Facebook, and Pinterest. Explore these portfolios and decide whether the style of photography is suitable for your brand.
How many years of experience do you have in this field?
While formal training can help photographers learn the basics, they need hands-on experience to master their craft. Professionals who have worked in the industry for a few years understand how to present different types of items and provide expert product photography services. They will plan the composition carefully and make sure your product is showcased in the best possible light. Most photography studios will mention their level of experience in their about page. If you don’t find the information, ask them directly and look at their past projects. Some studios will also publish case studies to showcase their skills.
Do you have experience in my niche?
Experience in photography and experience in a particular niche are two different things. People who have experience in a particular niche can provide more tailored and nuanced product photography services. For example, a photographer with experience in the fashion industry will know how to represent clothes, footwear, and accessories effectively in product photographs. Professionals with experience in the food industry will know how to present different food items effectively. They will also know how to get or create food props for the shoot.
What’s included in your product photography service?
It is always a good idea to understand the extent of the service provided. Most studios will provide consultation, research, planning, photography, post-production editing, and delivery in their product photography services. Different studios follow different methodologies so discuss the service in detail with your expert before hiring them. Ask them if you will need some third-party service for any aspect of product photography.
What’s included and excluded in your quote?
All product photography studios will provide a detailed quote of their service. Clients can compare quotes from different studios to make an informed decision and find the best deal. However, it is important to consider what is included and excluded from the quote carefully. For example, most studios don’t include product shipping costs in their quote, which means you need to hire a third-party vendor and spend more money on the service. That adds to the cost per image significantly. Discuss the quote in detail so you can understand the true cost of product photography.
How many final images will I get?
Different studios have different pricing models. Some charge for every image or every product while others charge on an hourly or daily basis. It is important to know just how many images you will get at the end of the project before you hire a professional. For example, most businesses need around eight images for Amazon and at least four images for their website. You can discuss how many product pictures are ideal for your website or product page with an expert photographer. A reliable professional will offer straightforward and effective advice on the matter.
What kind of images will I need?
There are three basic approaches to product photography. You can choose product on white, creative in-studio, and/or lifestyle photography. Most marketing experts recommend using a combination of all three approaches to get the best results. Product on white photography highlights the item’s size, dimensions, and textures. Creative in-studio and lifestyle photography are dynamic and life-like. They highlight the product’s purpose and are more interesting than the product on white images. All three types of approaches showcase the item in different ways and provide a lot of information on the product. That can help customers make an informed decision and encourage a purchase.
How do I get the product to your studio?
It is a good idea to discuss product transportation with your product videography services provider. Some studios partner with third-party shipping companies and will offer an attractive deal. Others can offer assistance and connect you with local shipping companies that can handle your product responsibly. It is also a good idea to discuss whether the photography studio can handle your product or product volume. For example, if you have a bulk order or will be sending a large shipment, the studio should have enough room to store and handle the items. Make sure the studio can accept your product shipment and handle it without damage before hiring them. You should also look at what kind of insurance coverage they offer because that can help cover any repair or replacement costs.
The answers to these questions will help you decide whether you should invest in product photography services. You can also speak with the studio’s past clients and get more information on the quality of services offered. A trustworthy photography studio will provide references without hesitation so you can make an informed choice.